ef77 is committed to protecting the personal data of every player on our platform. This Privacy Policy explains what information we collect, why we collect it, and how it is used and protected.
This Privacy Policy ("Policy") describes how ef77 ("ef77", "we", "us", "our") collects, uses, stores, shares, and protects the personal information of individuals ("Player", "User", "you") who access or use the ef77 platform at ef77.org, including all associated sports betting, casino, slots, and fishing game services.
ef77 takes the privacy of its Pakistani players seriously. We are committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. By registering an ef77 account or otherwise using our platform, you acknowledge that you have read and understood this Policy and consent to our data practices as described herein.
This Policy should be read alongside ef77's Terms & Conditions, which govern the overall use of our platform.
ef77 operates as the data controller in respect of the personal information you provide when registering and using our platform. As data controller, ef77 determines the purposes and means of processing your personal data.
For all data-related enquiries, requests, or complaints, you may contact ef77's data team at: [email protected] (plain text — not a clickable link).
ef77 collects personal information in the following categories:
3.1 Registration Data. When you create an ef77 account, we collect your full legal name, date of birth, Pakistani mobile number and/or email address, and a password of your choosing. This information is mandatory for account creation.
3.2 Identity Verification Data. Where ef77 is required to verify your identity — including for age verification and anti-money laundering compliance — we may collect copies of government-issued identification documents such as a CNIC (Computerised National Identity Card), passport, or driving licence.
3.3 Financial Data. When you make deposits or withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, or Bank Alfalah, we collect transaction records including amounts in PKR, dates, and payment method identifiers. We do not store full JazzCash or Easypaisa wallet PINs, or full bank account credentials.
3.4 Usage Data. ef77 automatically collects information about how you interact with our platform, including login timestamps, IP addresses, device type and operating system, browser type, pages visited, games played, bets placed, and session duration. This data helps us improve platform performance and detect fraud.
3.5 Communications Data. If you contact ef77 support via live chat or email, we retain records of that correspondence including any attachments, for quality assurance, compliance, and dispute resolution purposes.
3.6 Responsible Gaming Data. If you set deposit limits, request self-exclusion, or interact with ef77's responsible gaming tools, we record those preferences to enforce them consistently across your account.
ef77 uses the personal data it collects for the following purposes:
ef77 does not use your personal data to make fully automated decisions that produce significant legal effects about you without human oversight.
ef77 processes your personal data on the following legal bases:
ef77 handles PKR payment data with particular care. All deposit and withdrawal transactions via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah are processed over encrypted connections. ef77 retains transaction records for a minimum of five (5) years to satisfy anti-money laundering record-keeping requirements.
ef77 does not store your full mobile wallet PIN, bank login credentials, or full card numbers. Payment identifiers (such as the last four digits of an account number, or the registered mobile number associated with a JazzCash wallet) are retained to facilitate withdrawal matching and fraud detection.
7.1 Service Providers. ef77 may share your personal data with carefully selected third-party service providers who assist in operating our platform — including payment processors, identity verification providers, fraud detection services, and IT infrastructure providers. These parties are contractually bound to process your data only on ef77's instructions and to maintain appropriate security standards.
7.2 Legal and Regulatory Authorities. ef77 may disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, or where disclosure is necessary to protect the rights, property, or safety of ef77, its players, or the public.
7.3 Business Transfers. In the event of a merger, acquisition, or sale of all or part of ef77's business, personal data held by ef77 may be transferred to the acquiring entity as part of that transaction, subject to equivalent privacy protections being maintained.
7.4 No Sale of Personal Data. ef77 does not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes under any circumstances.
ef77 uses cookies and similar tracking technologies on ef77.org to enable core platform functionality, remember your preferences, analyse site usage, and improve the overall player experience. The types of cookies used include:
You may manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of ef77.
ef77 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and regulatory retention requirements. In practice:
Following the applicable retention period, personal data is securely deleted or anonymised.
ef77 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include TLS/SSL encryption for all data transmitted between your device and ef77's servers, encrypted storage of sensitive data fields, access controls limiting staff access to personal data on a need-to-know basis, and regular security monitoring and vulnerability assessments.
While ef77 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your ef77 login credentials and for notifying us immediately if you suspect any unauthorised access to your account.
Subject to applicable law, you have the following rights in relation to personal data ef77 holds about you:
To exercise any of these rights, contact ef77 at [email protected]. ef77 will respond to verified requests within thirty (30) calendar days.
ef77's platform is strictly for individuals aged 18 years and above. ef77 does not knowingly collect personal data from anyone under the age of 18. If ef77 becomes aware that personal data has been collected from an individual under 18, that data will be deleted immediately and the associated account permanently closed. If you believe a person under 18 has registered on ef77, please contact support immediately.
ef77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. Material changes will be communicated to registered players via the email address or mobile number on file. The "Last Updated" date at the top of this Policy reflects the date of the most recent revision. Continued use of ef77 following notification of a material change constitutes acceptance of the updated Policy.
For any questions, requests, or complaints relating to this Privacy Policy or ef77's handling of your personal data, please contact us:
ef77 aims to acknowledge all data-related requests within 48 hours and to provide a substantive response within 30 calendar days.
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